Top Four Account Management Tips For Singapore

Written by: Hugo Morrison-Corley, Asia Sales Manager at Incite

When looking at the probability of long-term success for a food and beverage brand entering Singapore, brands often forget that entering the market is not the prize; staying and growing over the long term is. Maintaining and growing grocery listings through diligent account management is critical to long-term survival. Hugo Morrison-Corley, Asia Sales Manager at Incite, shares his tips for account management in Singapore.