Privacy Policy
Last updated: 25 July 2026
UK-ASEAN Business Council ("UKABC", "we", "us" or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect your personal data when you visit our website, subscribe to our newsletter, register for our events, or otherwise engage with UKABC.
UKABC is the controller of the personal data described in this Privacy Policy.
Use of Cookies and Website Analytics
Our website uses cookies and similar technologies to provide essential website functionality, improve your browsing experience, understand how visitors use our website, and maintain the security and performance of our services.
When you first visit our website, you will be presented with a cookie banner allowing you to accept, reject or manage the use of non-essential cookies. Essential cookies required for the operation of the website cannot be disabled through the cookie banner.
You can change your cookie preferences at any time using the cookie settings available on our website.
Google Analytics
With your consent where required, we use Google Analytics 4 (GA4) to help us understand how visitors use our website.
Google Analytics may collect information such as:
Pages visited
Time spent on our website
Browser and device type
Approximate geographic location
Referring website
General interactions with website content
This information is used only in aggregated form to improve our website, services and user experience. We do not use Google Analytics to identify individual visitors.
For more information about how Google processes information collected through Google Analytics, please visit Google's Privacy Policy.
1. What personal data do we collect?
When you subscribe to our newsletter or otherwise ask to receive updates from us, we may collect:
Your name
Your email address
Your organisation
Your job title
Your country or region
Your sector or topic interests
Your communication preferences
Information about how you interact with our emails, such as whether you open them or click links
We only collect the personal data we need to manage your subscription and send relevant communications.
2. How we collect your personal data
We may collect your personal data when you:
Sign up for our newsletter on our website
Register for a UKABC event
Provide your details to us directly
Exchange business contact details with us
Ask to receive information about our work, events or services
Visit and interact with our website
3. How we use your personal data
We may use your personal data to:
Send you newsletters and email updates
Invite you to UKABC events, briefings and webinars
Share information about UKABC's work, services, campaigns and activities
Tailor our communications to your interests where possible
Manage your subscription and communication preferences
Maintain unsubscribe or suppression records
Measure the effectiveness of our communications
Improve the performance, content and usability of our website through aggregated analytics information
Comply with legal or regulatory obligations
4. Our lawful basis for using your data
We process your personal data under UK data protection law on one or more of the following lawful bases.
Consent
Where you subscribe to receive newsletters or marketing communications, or where we use non-essential cookies or analytics technologies on our website, we rely on your consent where required by law.
You may withdraw your consent at any time by unsubscribing from our communications or changing your cookie preferences.
Legitimate Interests
Where we contact you in a business or professional context, or where we process limited analytics information necessary to improve our website and services, we may rely on our legitimate interests, provided these are not overridden by your rights and freedoms.
Legal Obligation
We may process limited personal data where necessary to comply with legal obligations, including maintaining records of unsubscribe requests.
5. Email marketing and unsubscribing
We send email marketing and newsletter communications only where permitted by applicable data protection and electronic communications laws, including the UK GDPR, the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at:
After you unsubscribe, we may retain a limited suppression record to ensure we do not send you further marketing communications.
6. Email and Website Analytics
We use email analytics to understand how recipients engage with our communications. This may include information such as whether emails have been opened, which links have been clicked, and general engagement with our content.
This information helps us improve our communications, understand what content is most useful to subscribers, and manage our mailing lists.
Where you consent to analytics cookies through our website, we also use Google Analytics to understand how visitors interact with our website. Analytics information is used only in aggregated form to improve our website, content and user experience and is not used to identify individual visitors.
7. Who we share your personal data with
We may share your personal data with trusted service providers who support our operations, including providers of:
Email marketing platforms
Customer relationship management systems
Website hosting and IT services
Event registration platforms
Analytics providers (including Google Analytics)
Professional advisers where necessary
These providers are only permitted to process your personal data on our behalf and in accordance with our instructions unless they are legally required to do otherwise.
We do not sell your personal data.
8. International transfers
Some of our service providers may process personal data outside the United Kingdom.
Where this occurs, we take appropriate steps to ensure your personal data is protected in accordance with applicable data protection law, including the use of UK adequacy regulations, approved contractual clauses or other lawful safeguards where required.
9. How long we keep your personal data
We retain your personal data only for as long as necessary for the purposes described in this Privacy Policy.
Where you unsubscribe from our communications, we will stop sending marketing emails but may retain a limited suppression record to ensure your preferences continue to be respected.
We may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.
10. How we protect your personal data
We implement appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.
Access to personal data is restricted to individuals who require it for legitimate business purposes.
We regularly review the security of our systems and the third-party services we use to support our website and communications.
11. Your rights
Under UK data protection law, you may have the right to:
Request access to the personal data we hold about you
Ask us to correct inaccurate or incomplete personal data
Ask us to delete your personal data
Ask us to restrict how we use your personal data
Object to our use of your personal data
Withdraw consent where we rely on consent
Request that your personal data be transferred to you or another organisation where applicable
To exercise your rights, please contact:
We may ask you to verify your identity before responding to your request.
12. Complaints
We hope you will contact us first if you have any concerns about how we use your personal data.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or the way we process personal data.
The latest version will always be published on this page.
14. Contact us
For any questions about this Privacy Policy or how we use your personal data, please contact:
UK-ASEAN Business Council
Email: info@ukabc.org.uk
© 2026 UK-ASEAN Business Council. All rights reserved.