Privacy Notice
Last updated: 1st April 2026
UK-ASEAN Business Council (“UKABC”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Notice explains how we collect, use, and protect your personal data when you subscribe to our newsletter or receive email updates from us.
UKABC is the controller of the personal data described in this notice.
1. What personal data do we collect
When you subscribe to our newsletter or otherwise ask to receive updates from us, we may collect:
Your name
Your email address
Your organisation
Your job title
Your country or region
Your sector or topic interests
Your communication preferences; and
Information about how you interact with our emails, such as whether you open them or click links
We only collect the personal data we need to manage your subscription and send relevant communications.
2. How we collect your personal data
We may collect your personal data when you:
Sign up for our newsletter on our website
Register for a UKABC event
Provide your details to us directly
Exchange business contact details with us; or
Ask to receive information about our work, events, or services
3. How we use your personal data
We may use your personal data to:
Send you newsletters and email updates
Invite you to UKABC events, briefings, or webinars
Share information about UKABC’s work, services, campaigns, and activities
Tailor our communications to your interests where possible
Manage your subscription and communication preferences
Maintain unsubscribe or suppression records
Measure the effectiveness of our communications; and
Comply with legal or regulatory obligations
4. Our lawful basis for using your data
We process your personal data under UK data protection law on one or more of the following lawful bases:
Consent
If you have signed up to receive our newsletter or marketing communications, we may rely on your consent. You can withdraw your consent at any time by unsubscribing or contacting us.
Legitimate interests
Where we contact you in a business or professional context, we may rely on our legitimate interests in promoting UK-ASEAN trade, sharing business updates, publicising relevant events, and engaging with stakeholders. We only do this where we consider that our interests are not overridden by your rights and freedoms.
Legal obligation
We may process limited personal data where necessary to comply with legal obligations, including maintaining records of unsubscribe requests.
5. Email marketing and unsubscribing
We send email marketing and newsletter communications only where permitted by applicable data protection and electronic communications laws, including the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations.
You can unsubscribe from our newsletter or marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at:
After you unsubscribe, we may keep a limited suppression record to make sure we do not send you further marketing communications.
6. Email analytics and tracking
We may use email analytics to understand how people engage with our communications. This may include information such as whether an email has been opened, which links have been clicked, and general engagement with our content.
We use this information to improve our communications, understand what content is useful to subscribers, and manage our mailing lists.
7. Who we share your personal data with
We may share your personal data with trusted service providers who support our operations, including providers of:
Email marketing platforms
Customer relationship management systems
Website hosting and IT services
Event registration platforms
Analytics tools; and
Professional advisers, where necessary
These providers are only permitted to process your personal data for our purposes and in accordance with our instructions, unless they are legally required to do otherwise.
We do not sell your personal data.
8. International transfers
Some of our service providers may process personal data outside the United Kingdom. Where this happens, we take steps to ensure your personal data is protected in accordance with applicable data protection law.
This may include relying on UK adequacy regulations, approved contractual clauses, or other appropriate safeguards.
9. How long do we keep your personal data
We keep your personal data for as long as you remain subscribed to our newsletter or continue to receive communications from us.
If you unsubscribe, we will stop sending you marketing communications. We may keep a limited record of your email address and unsubscribe request to ensure we respect your preferences.
We may also keep records for longer where necessary to comply with legal obligations, resolve disputes, or protect our legitimate interests.
10. How we protect your personal data
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.
Access to personal data is limited to those who need it for legitimate business purposes.
11. Your rights
Under UK data protection law, you may have the right to:
Request access to the personal data we hold about you
Ask us to correct inaccurate or incomplete personal data
Ask us to delete your personal data
Ask us to restrict how we use your personal data
Object to our use of your personal data
Withdraw consent where we rely on consent; and
Request that your personal data be transferred to you or another organisation, where applicable
To exercise your rights, please contact us at:
We may need to verify your identity before responding to your request.
12. Complaints
We hope you will contact us first if you have any concerns about how we use your personal data.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.
13. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our practices, services, or legal obligations.
If we make material changes to how we use your personal data, we will take reasonable steps to bring those changes to your attention.
14. Contact us
For questions about this Privacy Notice or how we use your personal data, please contact:
UK-ASEAN Business Council
Email: info@ukabc.org.uk