Country: Indonesia
Overview
Indonesia is a group of islands located near Malaysia, Singapore, the Philippines and Australia. With a population of over 270 million Indonesia’s economic growth is driven by an emerging middle class and a growing potential consumer base.
Indonesia has over 100 million internet users. It is the world’s third-largest Facebook market and fifth-largest Twitter market. Demand from the new middle class is increasing for modern retail and consumer goods, healthcare, education and professional qualifications, information and communications technology (ICT), transport, construction, and manufacturing.
Further reading from the Department for Business and Trade:
Indonesia emerges as an unparalleled gateway for British companies venturing into the dynamic ASEAN region. With a robust and diverse economy spanning sectors such as agriculture, manufacturing, and services, Indonesia offers a fertile ground for expansion. The nation's strategic geographical positioning, strategically located among major economies like Singapore and Australia, further accentuates its significance as a pivotal hub for regional trade and commerce. As British businesses embark on their journey into this economic powerhouse, they find not only a market but a strategic crossroads poised for unprecedented growth.