Singapore offers food and beverage brands a unique opportunity to communicate with consumers directly as the average Singaporean social media user is savvy and highly engaged online. Nikki Carr, Social Media Coordinator at Incite, shares her thoughts on the characteristics of Singaporean social media users based on her experience developing social media programs for clients in the market.

Singapore presents great opportunities for food and beverage brands, but with only a small number of retail banners dominating the grocery landscape in Singapore, surviving and growing in the Singapore market requires a strong collaboration between brands and their local importers and distributors. When appointing a local partner, there are many factors to consider and Will Gordon, Commercial Director at Incite, shares his top three.

When looking at the probability of long-term success for a food and beverage brand entering Singapore, brands often forget that entering the market is not the prize; staying and growing over the long term is. Maintaining and growing grocery listings through diligent account management is critical to long-term survival. Hugo Morrison-Corley, Asia Sales Manager at Incite, shares his tips for account management in Singapore.