Country: Malaysia
Overview
Decades of growth and stability have helped make Malaysia an industrialised, relatively open economy with consistent growth. Malaysia offers opportunities across a wide range of sectors for UK exporters.
Malaysia has a young and growing population of over 30 million. An increasingly affluent middle class is willing to pay for quality. Malaysian society is multi-cultural and multi-lingual, but English is the business language and is widely spoken, particularly in metropolitan areas.
British brands are well respected in the market, although competition can be tough and the price is a big factor in decision-making.
The UK concluded negotiations to join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) on 31 March 2023 and signed the Protocol of Accession on 16 July 2023. Malaysia is a member of the CPTPP.
Further reading from the Department for Business and Trade:
Malaysia emerges as a gateway for British companies looking to expand in the thriving Southeast Asian market. With a dynamic economy, strategic location, and demand across key sectors, Malaysia offers a wealth of opportunities for British businesses seeking to establish a strong presence in the region.