Prevention not Cure: Online IPR in Southeast Asia

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There are undoubtedly many reasons to be cheerful at the prospect of rising e-commerce trends in Southeast Asia. Not only will this provide European SMEs with opportunities to expand in a region with rising consumer demands, but it also offers the chance to do this relatively cheaply, without the start-up costs associated with opening a physical office.  However, there are several challenges that European SMEs should be aware of when establishing their virtual gateway into the Southeast Asian market.

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