Marketing to the ASEAN Consumer
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If the Association of Southeast Asian Nations (ASEAN), made up of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Vietnam, was a single economy, it would be the seventh largest in the world. By 2030, ASEAN is expected to become the third largest economy behind the US and China.
The region’s 622 million consumers are increasingly affluent, young and dynamic, making ASEAN an attractive region for business. How is your company taking advantage of its long-term potential?
Download this white paper to:
- Learn how much ASEAN consumers earn and where they are spending
- Identify ASEAN’s strengths, weaknesses, opportunities and threats
- Gain a deep understanding of the region’s four largest markets – Indonesia, Thailand, The Philippines and Malaysia