An Insider’s Look at the Changing Cambodian Consumer: Executive Summary
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Modern Cambodia is among the fastest growing economies in the world, averaging just over 7% annual growth for more than a decade. Its young population – half under the age of 25 – is tech-savvy and worldly: avid users of Facebook and YouTube, with increasing awareness of the world outside of Cambodia.
This awareness shapes their preferences for how they want to live – and they want to live like the world they see through their smartphones: individual, independent but family-oriented, self-directed, and with all the choices and accoutrements of a middle-income society.
This report provides an overview of growth trends and opportunities across consumer goods categories, including food and beverages, personal and home care, clothing, accessories, electronics, and luxury goods.