In 2015 and the first half of 2016, US$345 million, representing 11% of total venture capital funding in Southeast Asia went into FinTech. The region’s growing economies and relatively large underbanked populations make it doubly attractive for new market entrants.We set out to assess Malaysian financial service players’ attitudes towards this emerging segment through an online survey and several interviews of top management from both the incumbents and newcomers. Here’s what we found.

Pwc set out to assess Malaysian financial service players’ attitudes towards this emerging segment through an online survey and several interviews of top management from both the incumbents and newcomers. Here’s what they found.