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Promote your Products in Indonesia with the GREAT Pavilion


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Tue, 8 Aug. 2017
    British Chamber of Commerce Indonesia

The British Chamber of Commerce Indonesia attended Manufacturing Surabaya 2017 – its first exhibition with the 27sqm of GREAT Pavilion. A number of British companies attended the event within the pavilion, including Mabey Bridge, Precision 21, BRE Global, and Renold Transmission Ltd.

BritCham Indonesia received a lot of attention during the expo with Jamhadi, the Chairman of Surabaya Chamber of Commerce, and Sugiarto Alim, the Senior Executive of MASPION Group – one of the largest companies at the event – visiting the Pavillion. They also attended a GREAT B2B Networking event held at the Garden Palace Hotel on 20 July alongside 67 other attendees from both government and businesses.

During their visit to the Pavilion, Chris Wren, Executive Director of BritCham Indonesia, had the privilege of interviewing Jamhadi and Sugiarto Alim. When discussing the business climate in Indonesia, they outlined how companies prefer great quality over price, especially if the difference is under 30%. Product longevity, stability, sustainability, efficiency, punctuality in logistics, and business delivery are also recognised and considered paramount by Indonesian buyers. Therefore, this is a strong message for UK SMEs that Indonesia businesses are prepared to pay for premium British goods because they recognise the brand integrity and recognise the quality of British goods.

You can watch the video of the interviews below.

The GREAT Pavilion will be at a number of other exhibitions throughout the year, covering a range of different sectors. Should you have any inquiries or questions regarding the GREAT Pavilion, please do not hesitate to contact Chenny.

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