A digital-savvy market with rapidly developing cool chain and grocery sectors

Welcome back to Incite’s Food for Thought podcast with host, Cameron Gordon.

As part of their Southeast and North Asian distributor interview series, they spoke to Justin Lim, Sales and Marketing Director at Linkage Foods in the Philippines.

They delve into the development of the frozen and chilled food and beverage business in the Philippines, explore the latest developments in grocery, and discuss the ins and outs of social media marketing to Filipinos.

Justin provided his insights on the growth of the home seller channel through platforms like Facebook Marketplace and Viber, and how it’s intertwined with Filipino culture.

We hope you enjoy this insightful conversation.