Filipinos will soon enjoy British beef following a new export deal estimated to be worth £34 million.

The Department of International Trade team at the British Embassy Manila provided significant support to Department of Environment, Food and Rural Affairs (DEFRA) to secure an export deal estimated to be worth £34 million to the UK economy. The trade deal has been in the making since 2010, when a 14-year ban on British beef was lifted, but products still required accreditation from the Philippine government. The British Embassy in Manila and Department for International Trade have been working hard since to guide DEFRA through this accreditation process.

British Ambassador-designate to the Philippines Daniel Pruce said: “I am delighted to see that British beef is coming back to the Philippines and look forward to serving this fantastic British product at the Residence and at other British Embassy events.”

Beef reared in the UK will now join pork, poultry, lamb, and dairy on the list of UK food and drink shipped to the Philippines.

Food Minister George Eustice said: “Securing market access for our world-class beef to the Philippines is a huge vote of confidence for a sector that already exports more than £350 million around the world, including Hong Kong and Canada. The UK beef industry is the envy of the world and this strong demand globally for our traditional breeds reared to the highest welfare standards is what drives our exports and creates opportunities for our farmers.”