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Webinar: The Digital Transformation Journey in Malaysia


About this event

Join this webinar on Malaysian retail with a focus on e-commerce. The Malaysian e-commerce market shows great potential, forecast to grow at a CAGR of 16.1% until 2026 to reach a value of $16.6 billion, so this isn’t an opportunity you want to miss.

The Malaysian retail industry is booming beyond expectations, with a rise of 62.5% in the second quarter of 2022 compared to a year ago. The Retail Group Malaysia reported that for the first time since COVID-19, all subsectors within retail experienced a positive growth rate in Q2 2022. For example, fashion accessories grew by 152.8%, children and baby products by 65%, personal care by 79.8%, and electrical and electronics by 81.9%.

Both private and public consumption will likely grow in the upcoming year due to future incentives. Various buying trends can also be seen as Malaysians start to return to their daily lives, alongside immense improvements in the retail industry.

E-commerce, which is hassle-free and allows for customisation of the purchasing experience, is a key strength for the present retail sector. Given the global aspect of e-commerce, consumers are often presented with a wide range of options, whether they be local or imported products. 90% of Malaysian consumers indicated they have bought something online in the last six months. Growth in this market is supported by strong internet penetration, rapid adoption of smartphones, and the availability of secure online payment systems.

To further understand this industry and the details behind its growth, join this retail webinar organised by Santander in collaboration with the British Malaysian Chamber of Commerce. You’ll be hearing from speakers from the Malaysian Retail Chain Association and Zalora, Asia’s leading online fashion destination with an average of over 55 million visits per month.

The confirmed speakers are:

  • Sukh Nat, UK Head of Wholesale and Retail, Santander UK
  • Phoebe Nonis, Senior Manager Trade Services, British Malaysian Chamber of Commerce
  • Stan Singh, Secretary General, Malaysian Retail Chain Association
  • Kannan Rajaratnam, Regional Director – Payment & Customer Operations, Zalora Group

The audience for this event

This event is suitable for British businesses interested in exporting products and services to the Malaysian market, especially through digital channels.

Further information

To register for this event, please click the link below or, for further information, please contact Vikkrama Kumaravale or Sukh Nat.


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