In an increasingly knowledge-based global economy, intellectual property (IP) plays a vital role in promoting creativity and competitiveness. However, many businesses do not realise that their Intellectual Property may not be protected overseas. Although IP rights are territorial, IP issues are inherently international, and the challenges relating to IP know no borders. Counterfeited goods, pirated content, imitated technology are real risks for businesses, regardless of which market they operate in.
When preparing to access a new market including in Southeast Asia, you should prepare an IP strategy to prevent loss of revenue further down the road. This is particularly important if you are looking for licencing your products to a local partner or selling through local agents.
Join our webinar with Christabel Koh, who is a SEA Regional IP Business & Trade Adviser with the Intellectual Property Office and learn what you need to know about protecting your products and services including:
- Why is IP protection important?
- What help can I get before protecting my IP?
- Latest IP development in the region
Speakers:
Paul North, Director of Trade, UK-ASEAN Business Council
Christabel Koh, SEA Regional IP Business and Trade Adviser, Intellectual Property Office
Victoria Armstrong, Senior Associate & Registered Foreign Lawyer (England and Wales)
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