The webinar will provide practical advice for the SMEs planning to attend trade fairs both in China and Southeast Asia.

IPR expert Mr. de Tullio will give an overview of what SMEs should know about the main differences in protecting their IP in trade fairs in China and South-East Asia. SMEs will also receive some practical tips on how to prepare for the trade fairs in advance; what are the measures that they could take while participating at  trade fairs and how to deal with infringements  in both regions.

During the webinar you can expect:

• Practical tips on how to prepare for trade fairs in an advance
• What measures SMEs should take during trade fairs to protect their IP
• How SMEs can enforce their IP rights after trade fairs
• Real-life situation examples form trade fairs in China and South-East Asia