Indonesia and Vietnam are two of the most dynamic countries in Southeast Asia with incredible potential for growth. While there are an abundance of opportunities across industries, both are relatively challenging to do business in. Although challenges remain, Tractus has helped a diversity of companies enter and expand in these emerging economies with increasingly sophisticated businesses and consumers. In order to characterize how UK companies can consider their trade and investment strategies in Indonesia and Vietnam, we will highlight two differing case studies in each market, one for an agricultural technology company and another that provides mineral solutions for industrial processes. Both cases will present differing strategies for success in these exciting markets.