The ASEAN Business Advisory Council (ASEAN BAC) was formed following the decision of the ASEAN Leaders at the 7th ASEAN Summit and launched in April 2003, with the mandate to provide private sector feedback and guidance to boost ASEAN’s efforts towards economic integration and to identify priority areas for consideration by the ASEAN Leaders.

The ASEAN Business Advisory Council organises the annual ASEAN Business Awards (ABA) to recognise such outstanding and successful ASEAN companies contributing to ASEAN’s economic growth and prosperity.

“Brunei Darussalam’s ASEAN Chairmanship year acknowledges the struggles of businesses amidst COVID-19 and translated this into the ASEAN Business Awards 2021 theme; “Recover, Stronger, Together, Sama-Sama”. These awards provide a strategic approach for businesses to survive during a pandemic as it elevates their presence and provides increased credibility and respect within the regional and global business communities.”

ASEAN Business Awards (ABA)  Objectives

Showcase home-grown ASEAN globally competitive companies that will become role models for aspiring ASEAN companies.

Give spotlight to promising SMEs which have the potential of becoming global players.