South-East Asia is one of the world’s fastest growing markets, with several strong emerging economies and rapid development across a wide number of industrial sectors throughout the region. The Singaporean Service Sector is one of them, presenting European companies with opportunities to grow and expand. South-East Asia IPR SME Helpdesk expert, Ms. Sue-Ann Li  will present EU SMEs with an overview of the services sector in Singapore, introduce necessary IPR precaution measures, and provide applicable IP-focused business advice.  The presentation will include:

• Most common IP challenges;
• Practical tips on brand and copyright registration and enforcement;
• Case study examples from the services sector in Singapore.

The free of charge presentation provides cost-effective, IP-focused business advice for European SMEs operating in or related to Singapore. To maximise the practicality of the online training session, all participants are encouraged to raise their IP-related questions during the live, 15-minute Q&A session in order to receive customised expert advice.